Open Access Open Access  Restricted Access Subscription or Fee Access

Web Mining: Concepts and Application

Rafi Ahmad Khan


Web mining is a newly emerging field and research area of data mining concerned with analyzing huge volume of data present on the World Wide Web. It is mainly concerned with web usage, web structure and web content. Web content mining lays emphasizes on the discovery / retrieval of the useful information from the Web content/Web documents/Web data, while the Web structure mining focuses on the discovery of how to model the underlying link structures of the web. Web usage mining mainly describes the techniques that discover the Web site visitor’s usage pattern and try to predict their behaviors. This paper discusses the web mining, its three categories and the applications of web mining in business.


Web Mining, Web Usage, Web Structure, Web Content, Data Mining, Information Retrieval.

Full Text:



P. Maes, "Agents that reduce work and information overload," Communications of the ACM, vol. 37, no. 7, p. 30–40, 1994 .

O. Etzioni, "The world wide web:Quagmire or gold," Communications of the ACM, vol. 39, no. 11, pp. 65-68, 1996.

M. Kantardzic, Data Mining: Concepts, Models, Methods, and Algorithms, 2nd ed., John Wiley & Sons, 2003.

B. Liu, Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data, Springer, 2007.

M. Spiliopoulou, "Data mining for the Web," in PKDD '99 Proceedings of the Third European Conference on Principles of Data Mining and Knowledge Discovery, London, UK, 1999.

R. Cooley, B. Mobasher and J. Srivastava, "Web mining: Information and pattern," in 9th IEEE International Conference, 1997.

R. S. Efrain Turban, Decision Support And Business Intelligence Systems, 2011.

I. Dzitac, "Advanced AI Techniques for Web Mining," 2009.

Y. Wang, Web Mining and Knowledge Discovery of Usage Patterns, 2000.

M. Spiliopoulou, L. Faulstich and K. Wilkler, "A data miner analyzing the navigational behavior of Web users," in Machine Learning in User Modelling of the ACAI99, Chania, Greece, 1999.

S. K. Madria, S. S. Bhowmick, W. K. Ng and E. P. Lim, "Research issues in Web data mining," in Data Warehousing and Knowledge Discovery, First International Conference, DaWaK ’99, Dawak, 1999.

E. Adar and L. Adamic, "Friends and Neighbors on the Web," in Xerox, CA.

P. Dhumane and V. Kamble, "Web usage mining and data mining techniques," Abhinav National Monthly Refereed Journal of Research In Science & Technology, vol. 1, no. 5, pp. 20-23, may 2012.

M. Yadav and P. Mittal, "Web Mining: An Introduction," International Journal of Advanced Research in Computer Science and Software Engineering, vol. 3, no. 3, March 2013.

S. Vidya and K. Banumathy, "Web Mining- Concepts and Application," International Journal of Computer Science and Information Technologies, vol. 6, no. 4, pp. 3266-3268, 2015.

J. Borges and M. Levene, "Data mining of user navigation patterns," Web Usage Analysis and User Profiling, pp. 31-39, 1999.

J. Srivasta, R. Cooley, M. Deshpande and P. N. Tan, "Web Usage Mining: Discovery and Application of Web Usage Pattern from Web Data," Department of Computer Science and Engineering, University of Minnesota, Department of Computer Science and Engineering, University of Minnesota,, 2000.

R. Cooley, "Web Usage Mining: Discovery and Application of Interesting Patterns from web data," in Dept. of Computer Science, University of Minnesota, University of Minnesota, 2000.

R. Kosala, "Web mining Research".

J. Srivastava, "Web usage mining: discovery and applications of usage patterns from Web data," ACM SIGKDD Explorations Newsletter, vol. 1, no. 2, pp. 12-23, 2000.

M. Perkowitz and O. Etzioni, "Adaptive web sites: Automatically synthesizing web pages," in 15th National Conference on Artificial Intelligence, Madison, WI, 1998.

R. Cooley, B. Mobasher and J. Srivastava, "Data Preparation for Mining World Wide Web Browsing Patterns," Knowledge and Information Systems, vol. 1, no. 1, 1999.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.