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Reinforcement of Communication through Unconventional Methods of Advertising

A. Latha


It is understood from the survey results that the average person is exposed to 3000 advertising message throughout the day  when he is watching the television , reading the news paper, browsing the website & especially when he / she is in travelling , exposed to numerous advertising messages which ultimately leads confusion and reduced the brand recall. Hence now organizations are keen in finding innovative ways to gain the customer attraction in promoting their products & services. 

Unconventional methods of marketing have its own contribution in gaining the people attraction. The best ways of advertising a brand cause consumers to think about the brand while they are seeing the ad as well as thinking about it later.


Unconventional Advertising, Promotion, Brand

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