Open Access Open Access  Restricted Access Subscription or Fee Access

Analysis of the Impact of Social Networking Sites and Media on Students

C. R. Sakthivel


One of the vibrant network, the majority of the people get connected irrespective of place, age, profession is Social Network. Among the Indian college students the usage of Social Networking Sites (SNS) has rapidly increased in recent years. Social Networking Sites (SNSs) have created a new social dimension where individuals can enrich their social awareness by providing and gathering information. SNSs are dominating all internet users’, especially the students’ community. This study investigates the usage and the purpose of SNSs among the college students. According to latest UN report, India has 356 million youth with age between 10 and 24 years and is the world’s largest youth population despite having a smaller population than China. Most of the research said that Social Networking and Social Media are very much utilized by the youth of India. This study clearly analyse the usefulness of Social Networking and Social Media with many influencing factors such as age, time of usage, amount spent, place and gender.


SNS, K-Means, Data Mining, Clustering, Social Network, Social Media

Full Text:



. Afendi Hamat, Mohamed Amin Embi, Haslinda Abu Hassan 2012, “The use of social networking sites among Malaysian university Students”. International Education Studies, Vol.5, No. 3, Pp. 56- 66. 28 July, 2013

. Esam Alwagait, Basit Shahzad, Sophia Alim “Impact of social media usage on students’ academic performance in Saudi Arabia” Recent Advances in Electrical Engineering and Educational Technologies pp. 211-214, October 2014

. Floros G, Siomos K. The relationship between optimal parenting, Internet addiction and motives for social networking in adolescence. Psychiatry Research. 2013; 209(3): 529-534. doi: 10.1016/j.psychres.2013.01.010.

. Helou, Rahim and Oye 2012 “Students’ Perceptions on Social Networking Sites Influence on Academic Performance”, International Journal of Social Networking and Virtual Communities, Vol. 1, No. 1, pp. 7~15 ISSN: 2252-8784.

. Ito, M., Baumer, S., Bittanti, M., boyd, d., Cody, R., & Herr-Stephenson, B.Living and learning with new media, Summary of findings from the digital youth project. Cambridge, MA: MIT Press 2009.

. Kumari Aneja. Social psychology. Encyclopaedia of Sociology. New Delhi: Alfa Publication. 2009; 4:156.

. Manjunatha S. The Usage ofSocial Networking sites Among the College Students in India International Research Journal of Social Sciences. 2013; 2(5):15-21, 2319–3565.

. Murthy, Dhiraj. Twitter: Social Communication in the Twitter Age Cambridge. Polity, 2013.

. Narula Uma. Handbook of Communication Models, Perspectives, Strategies. New Delhi: Atlantic Publishers and Distributors, 2006, 65-66.

. Papacharissi, Z. (2009). The virtual geographies of social networks: A comparative analysis of Facebook, LinkedIn and A Small World. New Media and Society, 11 (1–2), 199–220.

. Rajeev Jobilal MM. Effects ofSocial Media on Social Relationships: A Descriptive Study on the Impact of Mobile Phones among Youth Population” International Research Journal of Social Sciences. 2015; 4(2):11-16, 2319–3565

. Reema Malhotra Bhola, Gopal Chandra Mahakud A qualitative analysis of social networking usage ISSN: 2321 – 1431 March 2014; Vol 2(1): 34-44

. Roberts, S. G. B. and Dunbar, R. I. M. (2010). Communication in social networks: Effects of kinship, network size, and emotional closeness. Personal Relationships, 18(3), 439-452.

. Salvation and Adzharuddin 2014, “The Influence of Social Network Sites (SNS) upon Academic Performance of Malaysian Students” International Journal of Humanities and Social Science Vol. 4, No. 10(1).

. Tayseer, Zoghieb, Alcheikh, Awadallah 2014,” Social Network: Academic and Social Impact on College Students”, ASEE 2014 Zone I Conference,April 3-5, 2014.

. Vidyakala, K., Nithyakala, K. (2016): “An Analysis of Usage of Social Networking Sites Among College Students” International Journal of Informative & Futuristic Research (ISSN: 2347-1697), Vol. 4 No. (2), October 2016, pp. 5373-5377, Paper ID: IJIFR/V4/E2/067.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.