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A Review on Application of Web Recommendation System for Online Applications

D. Chaffey, G Marchet, Z Huang


Recommendation systems are offers that powerful personalization and efficiency features and it elaborated in many online environments. Research on developing a new recommender system techniques and methods and it provides great opportunities to business. This paper is used to research the recent developments in e-commerce recommendation systems. The paper was summarized and compared the latest improvements in e-commerce recommendation systems from the outlook of e-vendors. The examining provides a thorough analysis of current advancements and attempts to identify the existing issues in recommendation systems, by the review of recent publications.


Web Recommendation Systems, Online Behavioral Analysis.

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