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A Review on Cloud and Data Mining Assisted Customer Relationship Management
Abstract
Customer Relationship Management (CRM) is a basic requirement for any organization for retaining and attracting the valuable customers. In Corporate world, “Customer Retention” strategy in CRM is the greatest issue. Many CRM softwares are now available readily in the market. The demand is changing dynamically in the market in the current scenario. Softwares are now-a-days developed by many of the industries to handle the demand and keeping up the growth. Business Process Management (BPM) systems enable to automate the process. Datamining tools help to retrieve the hidden customer information from huge databases of CRM. CRM deployed on Cloud, enables reducing the capital expenditure. It also provides services which are on demand and on always. It will be available anywhere at anytime as well as on any of the devices and also IT- Technology independent. Our research focuses on Cloud Based Integration of CRM systems with Data Mining (DM) techniques for all types of Enterprises (small and medium) that provides a centralized point to Enterprises and users. Here a person can select CRM or integrated CRM-DM systems in a cloud.
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References
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