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Big Data in Banking for Marketers

S.R Hiray, Karan Makode


Big data was born out of the necessity of data sets growing so large and complex that traditional tools are no longer sufficient to process this data. By aggregating large amounts of data from many different sources makes big data very powerful for business decision-making. Thus revealing insights and behaviours faster and better than otherwise possible with traditional BI. 

In Marketing & Sales the main strategic goals are to acquire new customers, develop as well as to retain existing ones.  During the last years Big Data has become the buzzword across various industries. But it is difficult to know exactly what Big Data can do to improve business value and which Big Data applications marketers should consider to invest both their time and money in. The goal of this seminar is to show a comprehensive list of data driven use cases and their value, which are deployed by successful marketing teams today.


Business Intelligence; Big Data

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