Brand Preference and Usage of Air Compressor in Coimbatore Textile Industry
Abstract
Keywords
Full Text:
PDFReferences
Anil Mathura, George P. Moschis and Euehun Lee (2000) “Life events and brand preference changes”, Journal of Consumer Behaviour, Vol.3, No.2, pp.129-141.
Carrie M. Heilman, Douglas Bowman and Gordon Wright (2000) “The evolution of brand preferences and choice behaviours of consumers new to a market”, Journal of Marketing Research, Vol.37, No.2, pp.139-155.
Edgar Bessemer, Philip Burger, Richard Teach and Douglas Tigerton (2001) “Using laboratory brand preference scales to predict consumer brand purchases”, Management Science, Vol.17, No.6, pp.371-385.
Frank M. Bass and William L. Wilkin (2002) “A comparative analysis of attitudinal predictions of brand preference”, Journal of Marketing Research, Vol.10, No.3, pp.262-269.
Gregory S. Carpenter and Kent Nakamoto (2003) “ Consumer brand preference formation and pioneering advantage”, Journal of Marketing Research, Vol.26, No.3, pp.285-298.
Gupta and Raghbir Singh (2004) “Consumer brand preference for Television”, Indian Journal of Marketing, Vol.19, No.6-7, pp.17-22.
Greg M. Allenby and peter J. Leno (2005) “Reassessing brand loyalty, price sensitivity and merchandising effects on consumer brand preference”, Journal of Business, Vol.13, No.3, pp.281-289.
Gavan J. Fitzsimons , Vicki G. Morwitz (2006) “The effect of measuring intent on brand preference and behaviour”, Journal of Consumer Research, Vol.23, No.1, pp.1-11
Harry Deane Wolfe (2007) “Techniques of appraising brand preference And brand consciousness by consumer interviewing”, Journal of Marketing Management, Vol.6, No.4, pp.81-87.
Jeffrey D. Ford, Elwood A. Ellis (2008) “A reexamination of group Influence on member‟s brand preference”, Journal of Marketing Research, Vol.17, No.1, pp.125-132.
Kenneth E. Miller and James L. Ginter (2009) “An investigation of Situational variation in brand preference behaviour and attitude”, Journal of Marketing Research, Vol.16, No.1, pp.111- 123.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.