Open Access Open Access  Restricted Access Subscription or Fee Access

Imparting Integration of Quality Function Deployment and Value Engineering - Case Study

R. Umesh Sundar, Dr.G. Mohan Kumar, Dr.C. Suresh Gnana Dhas


The Integration of Value Engineering into the four stages of Quality Function Deployment would certainly enhance the visualization of decisions pertaining to a part (De-Twister assembly). A “De-Twister assembly” is one of the sub assemblies of Squeezer machine, was selected and the case study was carried out in the above concept. A detailed Value Engineering for De-Twister (43 subassemblies) parts was analyzed and integrated with Quality Function Deployment in order to improve the performance of the product with overall cost reduction in the de-twister subassembly. An attempt has been made in this paper to know the advantages of integration of Value Engineering with the four planning stages of Quality Function Deployment. This experience would be useful for the companies to continuously improve the product performance with cost effective based on customer requirements and to meet the challenges with the competitive firms in the global market.


QFD, Quality Function Deployment & Product Design, Series Integration of QFD & VE, Voice of Customer, Rating and Relationship, Value Engineering, Product Planning Matrix, Part Planning Matrix, Process Planning Matrix, Manufacturing Planning Matrix.

Full Text:



Dale H.Besterfield, Carol Besterfield, Printice Hall India Pvt, Ltd, “Total Quality Management,” 2005, New Delhi.

James.L- A practical Approach, Milwackee, “Quality Function Deployment” – BOSSER, Quality Press, 199.

Juran, Joseph.M, “Quality Control Hand Book,” McGraw Hill Book Company 1980.

Iyer, “Value Engineering,” New Age Publish, 1996.

Gandhinathan.R, Raviswaran.N. and Suthakar.M, “QFD and Value Engineering enabled target costing, a fuzzy approach”, International journal of Quality and Reliability Management,” 2004, vol.21, No.9, pp.591.

Biren Prasad “ Synthesis of market research data through combined effect of QFD, Value Engineering, and Value graph techniques,” Qualitative Market Research, 1998, Vol.1. No.3, pp.156.

Yoji Akao and Glenn.H.Mazur, “The leading edge in QFD, past, present and future,” International Journal of Quality and Reliability Management, 2003, Vol. 20, No.1, pp.20-35.

Brian Fynes and Sean De Burca, “The effect of design on Quality performance,” International Journal of Production Economics, 2004, Vol.96, No.1, pp.1-14.

Wang.J,“Fuzzy out ranking approach to prioritize design requirements in Quality Function Deployment” International Journal PROD.RES. 1999, Vol.37,No.4, pp 889-916.

Vivianne Bouchereau and Hefin Rowlands (2000), “Methods and technique to help quality function deployment”, An International Journal, Vol.7, No.1, pp, 8-19.

Syverson, “Quality Function Deployment and Value Analysis” , International Conference of the Society of American Value Engineers,(SAVE) at phoenix, 1992.

Jim Dimsey and Glenn Mazur, “QFD to direct value engineering in the design of brake system” QFD institute, 2002.

Herbert Moskowitz, Kwang Joe Kim,“QFD optimizer: A novice friendly quality function deployment decision support system for optimizing product designs”, Computer Industrial Engineering, 1997, Vol.32, No.3, pp. 641-655.

Hamzah Abdul Rahman (), Quality Function Deployment in construction design: application in low cost housing design”, International journal of Quality and Reliability, 999, Vol.16, No.6, pp.591.

S.A.Oke, Application of QFD and VE tools in the design of an automoible. International Journal Productivity and Quality management, 2009, Vol.4, Nos.5-6.

K.Yegenegi, “The Integration of QFD Technique and Value Engineering and its applying in a health center, International conference on industrial Engineering and Operation management, Malaysia, 2011, pp. 22-24,.

Ignacio Cariaga, “Integrating Value Analysis and Quality Function Deployment for Evaluating Design Alternatives, International Journal of Construction Engineering and Management/ASCE/ 2007.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.